Retention & Correlation Analysis

SnapBack uses sophisticated retention and correlation analysis to help you understand user behavior patterns and optimize your experience.

Retention Cohorts

We automatically create and maintain several key cohorts in PostHog for retention analysis:

D7 Retention Cohort

Users who return within 7 days of their first activity. This cohort helps identify early engagement patterns and predicts long-term user retention.

D30 Retention Cohort

Users who return within 30 days of their first activity. This cohort provides insight into sustained engagement and product stickiness.

Onboarding Completion Cohort

Users who successfully complete the onboarding process. This cohort helps track the effectiveness of onboarding improvements.

High Engagement Users Cohort

Users with high engagement patterns (5+ sessions in 7 days). This cohort identifies power users and potential advocates.

Correlation Analysis

We perform correlation analysis to identify factors that influence key user outcomes:

Onboarding Completion Factors

Analysis of what influences successful onboarding completion, including:

Signup source effectiveness
Device and browser compatibility
Marketing campaign performance
Time to complete onboarding
Steps completed
Help articles viewed

Feature Adoption Correlations

Analysis of what drives feature adoption, including:

User plan tier
Account age and experience
Session frequency patterns
Support ticket interactions
Documentation engagement
Community participation

Churn Risk Indicators

Early warning signs of user disengagement, including:

Days since last activity
Feature usage decline
Support ticket volume
Billing issues
Plan downgrades
Session duration changes

High Value User Characteristics

Traits of users who upgrade or engage deeply, including:

Initial plan selection
Signup source quality
Feature discovery rate
Engagement score
Referral activity
Content creation

Using Retention & Correlation Data

In PostHog

Retention and correlation data is available directly in your PostHog dashboard:

Navigate to the “Cohorts” section to view retention cohorts
Use the “Insights” section to create retention charts
Access correlation analysis through the “Correlation” tab

In SnapBack Dashboard

Key retention metrics are displayed in your SnapBack dashboard:

D7 and D30 retention rates
Onboarding completion rate
Feature adoption trends
Churn risk indicators

Setting Up Retention Analysis

To set up retention cohorts in PostHog:

# Run the setup script
pnpm setup-posthog-cohorts

# For a dry run to see what would be created
pnpm setup-posthog-cohorts --dry-run

# Include correlation cohorts
pnpm setup-posthog-cohorts --correlation

Running Correlation Analysis

To run correlation analysis:

# Run default correlation analysis
pnpm run-correlation-analysis

# Run specific analysis
pnpm run-correlation-analysis "Onboarding Completion Factors"

# List available analyses
pnpm run-correlation-analysis --list

# Dry run to see what would be analyzed
pnpm run-correlation-analysis --dry-run

Interpreting Results

Correlation Coefficients

Correlation values range from -1 to 1:

1.0 - Perfect positive correlation
0.7-0.9 - Strong positive correlation
0.3-0.7 - Moderate positive correlation
0.1-0.3 - Weak positive correlation
0.0 - No correlation
-0.1 to -0.3 - Weak negative correlation
-0.3 to -0.7 - Moderate negative correlation
-0.7 to -0.9 - Strong negative correlation
-1.0 - Perfect negative correlation

Actionable Insights

Focus on correlations with:

High absolute values (≥ 0.3)
Statistically significant sample sizes
Logical causal relationships
Actionable intervention opportunities